ROI-Driven Influencer & UGC Marketing
Collaboration with creators to support brand visibility, content development, and audience engagement. We bring structure and clarity to creator campaigns, helping you manage collaborations more effectively.
Plan Your Campaign
Are your influencer campaigns delivering consistent value?
Working with creators can be highly profitable, but doing it without a data-backed strategy often leads to frustrating and expensive mistakes.
- Low Relevance: You pay for shoutouts to audiences of 100k+, but get almost zero link clicks or conversions because the audience is fake or irrelevant.
- Management Nightmare: Searching for creators, negotiating rates, drafting legal contracts, and chasing them for content takes up all your time.
- Inauthentic Content: The sponsored posts look like cheap TV commercials, causing modern social media users to instantly scroll past.
- Unpredictable ROI: You hand out free products and flat fees but have no clear tracking mechanism to see if the campaign actually generated revenue.
What's Included in Creator Campaigns
We handle the entire influencer lifecycle—from rigorous vetting and contract negotiations to performance tracking and rights management.
Data-Driven Creator Vetting
We don't look at vanity metrics. We audit creators for true engagement rates, audience demographics, and brand safety before ever reaching out.
Briefing & Creative Strategy
We write clear, conversion-focused briefs that protect your brand guidelines while giving creators the freedom to speak authentically to their audience.
Collaboration Management
Support in communication, coordination, and delivery tracking.
UGC (User-Generated Content)
We source high-quality, raw video content from creators specifically designed to be used as high-converting creatives in your Performance Marketing.
Affiliate & Promo Tracking
Setup of custom promo codes, affiliate links, and UTM parameters so every single sale can be attributed back to the correct influencer.
Brand Ambassador Programs
Transitioning top-performing creators into long-term brand partners to build sustained trust and ongoing social media presence.
Our Campaign Execution Process
1. Strategy & Goal Alignment
We define the core objective: Is it raw reach (awareness), high-quality assets (UGC for ads), or direct sales (affiliate push)? This dictates who we hire.
2. Sourcing & Outreach
Our team curates a custom roster of micro, mid-tier, or macro influencers. We handle the pitch, negotiate deliverables, and secure agreements.
3. Content Production & Approval
We manage product delivery. Creators submit content drafts to us for review to ensure all key talking points and FTC guidelines are met before going live.
4. Amplification & Whitelisting
Once live, we track organic performance. For top-performing posts, we secure "whitelisting" rights to run paid ads directly from the creator's handle for massive scale.
Featured Success Story
Crushing CPA with a Micro-Influencer Army
The Problem: The brand's Meta Ads were fatigued. Studio-shot creatives were generating a Cost Per Acquisition (CPA) that was too high to remain profitable.
The Solution: We launched a product-seeding campaign to 40 micro-influencers on TikTok and Instagram. We secured full usage rights for their raw review videos (UGC) and injected them into the paid ad accounts.
-40%
Drop in Paid CPA
50+
Whitelisted UGC Videos
Engagement Models
From generating raw creative assets to full-scale celebrity partnerships.
UGC Asset Sprint
- Focus on Content Generation
- Sourcing 5-10 Micro-Creators
- Briefing & Script Outlines
- Product Seeding Logistics
- Full Ad Usage Rights (Perpetual)
Managed Influencer Campaigns
- Ongoing Creator Discovery
- Mid-Tier & Macro Influencers
- Contract & Payment Handling
- Affiliate/Promo Tracking Setup
- Whitelisting Ad Management
- Detailed ROI Reporting
Frequently Asked Questions
What is better: Macro (large) or Micro (small) influencers?
It depends on your goal. Macro influencers (100k+ followers) are great for rapid brand awareness and product launches. Micro-influencers (10k - 50k followers) typically have much higher engagement rates, build stronger trust, and are highly cost-effective for generating authentic UGC and driving direct conversions.
Do we own the content the influencers create?
By default, creators own their content. However, part of our negotiation process is securing specific "Usage Rights" (for a set period, like 6-12 months) or "Perpetual Rights" so you can legally use their videos in your own social feeds, website, and paid advertisements.
What is "Whitelisting"?
Whitelisting (or Creator Licensing) is when an influencer gives us permission to run paid ads through their actual social media handle. An ad coming from "@CreatorName" usually performs significantly better than an ad coming from your "@BrandName" because it looks native to the user's feed.
Ready to launch your creator campaign?
Tell us about your product and goals, and we'll help you build a strategy to harness the power of authentic influence.